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The work included the overall identity of three companies. Business cards, letterhead and various collateral. Later the web presence was interpre… Read More
The work included the overall identity of three companies. Business cards, letterhead and various collateral. Later the web presence was interpreted from the initial work. Read Less
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McLean Capital Group of Companies identity and web presence.
McLean Capital is the umbrella company to various financialservice companies. The design reflects their Scottish heritage which is veryimportant to them as well as a good dose of symbolism. The McLean tartan wasrecreated as a pattern using the letter shapes in the phrase "McLeanCapital Corporation" as the stitches. 3/4 fold-over business cards weredeveloped. The McLean tartan pattern and a reoccurring thistle patterndeveloped for the Caledonian Mortgage Corporation were featured on the reverseof the respective company's business cards.