McDonald's Track My Macca's
1961
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McDonald's Track My Macca's This project involved design and animation of 3D characters, environments and props of an Augmented Reality App for M… Read More
McDonald's Track My Macca's This project involved design and animation of 3D characters, environments and props of an Augmented Reality App for McDonald's called Track My Macca's. Technical issues demanded the scenes to be fairly manageable in size and poly count, so that's why the graphic treatment became a handmade, paper craft aesthetic. Around 40 assets had to be designed to become part of 5 different worlds in the McDonald's universe. Read Less
Published:

CANNES 2013 GOLD MEDIA LION: Best Use of Mobile Devices
DIGITAL ASIA FESTIVAL 2013 PLATINUM


This project involved design and animation of 3D characters, environments and props of an Augmented Reality App for McDonald's Australia called Track My Macca's.
Technical issues demanded the scenes to be fairly manageable in size and poly count, so that's why the graphic treatment became a handmade, paper craft aesthetic.
Around 40 assets had to be designed to become part of 5 different worlds in the McDonald's universe.

Production Company: ACNE Production
Exectutive Producer: Fran McGivern
Sr. Interactive Producer: Jacinte Faria
Associate Producer: Tina Avanessian
Interactive Director: Martin Pagh Ludvigsen
Art Director: Stevie Laux
Creative Director: Kalle Hellzén
Character Design, 3D Modeling & Animation: Franco Barroeta
Assistant Design, 3D Modeling & Animation: Eduardo Sandoval
Some of the final assets
Early sketches & character development
Early 3D explorations & color variations