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McDonald's programs call for high creativity and design. Maintaining their brand standards and style with big audiences makes them a brand favori… Read More
McDonald's programs call for high creativity and design. Maintaining their brand standards and style with big audiences makes them a brand favorite of mine. Read Less
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McDonalds is currently remodeling all of their stores across the US. Rather than accepting the situation as a partial shutdown of stores, we made it a platform for transformation, audience involvement and charity for Ronald McDonald Houses. The idea fueled transformation that was powered by the community surrounding each store.
McDonalds Live was a multi-faceted marketing and communications platform that brought live concerts with emerging artists right to McDonalds. The 10-concert series was integrated to all channels including digital content, PR, in-store, packaging integration and radio promotion. McDonalds Live was an EX Award winner for Best Multi-Venue Event (Consumer) category.