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About

About

A million dollar through the line campaign for McDonald's Singapore's Monopoly promotion.
Published:
McDonald's Monopoly

The Brief
Monopoly was back at McDonald's for the third consecutive year in Singapore, with the same old prizes and mechanics. But how could we excite even more customers and get them into the game?

The Idea
'All prizes must go' was a simple and effective strategy to tell people what a great chance they stood to win at least one of the over 3 million prizes. And we drummed up the energy through a carnival theme with Mr. Monopoly our ringmaster driving the circus into town.
Teaser bus
Launch TVC
Poster
Poster
Poster
Launch press advertisement
Monopoly taxis
Microsite