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National competition to show customer's 'first bite reactions' to the new chicken McWings. The Facebook app allowed people to upload their entry,… Read More
National competition to show customer's 'first bite reactions' to the new chicken McWings. The Facebook app allowed people to upload their entry, and was supported by a TVC, press and online advertising. Read Less
Published:
McWings: First Bite Reactions
McDonald's first ever scoial media-led campaign in Australia.
 
The app
30' TVC
OTP banner
One of the winning entries