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About

Launch of McMuffin Buy One Get One mobile platform and microsite.
Published:
 McDonald's Korea | McMuffin Promo 
 Executive Creative Director 
As an extension of a previous Free McMuffin campaign we were tasked with establishing a new strategy for all future McDonald's BOGO's (that's McDonald's vernacular for Buy One Get One).  We launched a dedicated microsite that allowed users to share and pass along the mobile McMuffin coupon.  It was a challenging project to see the least.  Still it was a great learning experience and we learned some unique Korean mobile behavior.