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The sparrow population in Mumbai has decreased mainly due to urbanization and electromagnetic waves from mobile phones. McDonald's India aims to… Read More
The sparrow population in Mumbai has decreased mainly due to urbanization and electromagnetic waves from mobile phones. McDonald's India aims to educate children on the effect of the decreasing sparrow population and ways to help get them back. The book is an instruction manual encouraging children to reuse the special edition happy meal box to build a home for sparrows. Read Less
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Credits
Client: McDonald's
Agency: Leo Burnett, Mumbai
National Creative Director: K.V Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Creative Director-Design: Payal Juthani
Designer: Nadine Pereira
Illustrators: Payal Juthani / Nadine Pereira
Art Director: Brijesh Parmar
Copywriter: Vikram Pandey
Animator: Krishna Kedar