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About

About

Campaign for McDonald's Dollar Menu, featuring Paul the Dollar Menunaire.
Published:
McDonald's Dollar Menunaire
In 2007, we created Paul the Dollar Menunaire. In order to sell the clients on this idea, all we had to do was make it first. So we used my voice. That’s how I got famous the first time.
Campaign Overview 
Role: Copywriter, Associate Creative Director
2007-2009