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TV campaign for the launch of the new McDonald's strategic positioning. The objective was to describe the McDonald's world as a bucolic place. A… Read More
TV campaign for the launch of the new McDonald's strategic positioning. The objective was to describe the McDonald's world as a bucolic place. A magical world where the only real thing is the price. CREDITS: Agency: TBWA/ MILANO Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani McDonald's Creative Director: Gina Ridenti Art Director: Sebastien Sardet, Stefano Knoll Copywriter: Valentina Barone, Vanessa Miccoli Producer: Silvia Congiu Director: Eli Sverdlov Production company: BRW Filmland All Post, CG & VFX: Gravity Chief Creative: Ilan Bouni, Gravity Head of 3D: Yoav Savaryego Head of Art: Israel Breslev Read Less
Published:
TV COMMERCIAL
HAPPY MEAL COMMERCIAL TV
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