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This is a rebranding of McCormick spices, as well as a repackaging product. The original product had unorganized and unnecessary information on t… Read More
This is a rebranding of McCormick spices, as well as a repackaging product. The original product had unorganized and unnecessary information on the label. My goal was to restrict the information shared on the package and bring out the classic values of the company while still modernizing the brand. Read Less
Published:
McCormick has over 100 years of history behind the brand. While the company has continued to succeed, I feel their branding does not express the nostalgia that comes with a long lasting brand. I wanted to simplify the presentation of the brand and really let the rich colors of the natural foods come through. These reusable containers focus on sustainablity while bringing back a weight that the current branding is missing.