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Redesign of site to align with new branding campaign.
Published: - Redesign

Maytag updated its brand messageto “What’s Inside Matters”, an ideology that bridges the gap between theappliance maker’s powerful parts and a consumer’s real life needs.

To fully integrate the message into the website, the homepage was redone with short vignettesthat demonstrate real-life situations solved by Maytag products.  The product landing pages were designed andwritten to reinforce the homepage message while providing more detailedinformation about parts and features.
Product Landing Page