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This Maytag refrigerator campaign was the start of a series that ran in Australia and New Zealand. The brief was to highlight the style of their … Read More
This Maytag refrigerator campaign was the start of a series that ran in Australia and New Zealand. The brief was to highlight the style of their top-of-the-range refrigerator, demonstrate how it keeps food super fresh and then showcase the size of the inside thanks to the moving shelves. Read Less
Published:
Maytag
Leo Burnett, Sydney
This Maytag refrigerator campaign was the start of a series that ran in Australia and New Zealand. The brief was to highlight the style of their top-of-the-range refrigerator, demonstrate how it keeps food super fresh and then showcase the size of the inside thanks to the moving shelves.

The first execution of the campaign didn't need a headline because the visual says it all.

But in the second of the ads, the headline reads; 'Keeps food so fresh, you may have to catch it again.

While the headline on the third execution with the relaxing turkey, the headline is; 'Fit the largest of foods, comfortably.

This campaign was a finalist at the Australasian Advertising Award Show.