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The objective of this assignment was to re-brand an existing brand in the market. I chose the brand called Max Brenner, a chocolate restaurant. … Read More
The objective of this assignment was to re-brand an existing brand in the market. I chose the brand called Max Brenner, a chocolate restaurant. This assignment required us to study the brand in detail, understand its customers and identify the communication challenges. Using this research, we had to come up with a new campaign for this company. Some of my collaterals were: Logo, stationary, postcards, menu, in-store posters and packaging. Read Less
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Max Brenner
Branding
The objective of this assignment was to re-brand an existing brand in the market. I chose the brand called Max Brenner, a chocolate restaurant. This assignment required us to study the brand in detail, understand its customers and identify the communication challenges.
Using this research, we had to come up with a new campaign for this company. Some of my collaterals were: Logo, stationary, postcards, menu, in-store posters and packaging.
Postcards
Packaging
Poster