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A portion of my Thesis for my MFA in Media Design at Full Sail University.
Jake's Bakes
A home-grown thesis on home-baked, all-natural doggie goodness
Jake's Bakes is a local start-up in Fenton, Michigan. I used the company as the basis for my thesis for my master's program at Full Sail University where we had to create a new brand for an existing company. We were given the choice to use a company that was already well established or one that actually needed help. Because I know the owners of Jake's Bakes, I decided to put my hours toward good use and help a company in need of a true identity. We had to create a brand identity from the bottom up starting with logos. Below are just a few of the pieces I designed. It ended with a 60-page designed thesis, which included identity guidelines, packaging designs, web and social media designs, demographic research, and a full marketing and communication plan geared toward the target market. I incorporated the trends of the handmade movement as well as texture into the designs by using handmade and natural papers and utilizing social media as a marketing tool.
Square logo.
Horizontal logo.
Packaging design.
Social media graphic.

Business card, back.
Business card, front.
Matching envelope