The limited edition giveaway tote bag and campaign visual
Campaign ID and window sticker
The entrance to the stores were laminated with a discreet campaign message
One of the instore call-to-action posters. Maria Schlüter, a famous Danish blogger and DJ, were one of the faces of the campaign.
Another instore poster featuring The Creol Brothers, bloggers, designers and renowned DJs.
A mirror was placed in the stores' fitting rooms to highlight the campaign as well as put the customer on the cover of Cover Magazine.
Event invite
At the event tote bags were handed out with complimentary issues of the latest Cover Magazine and a few other goodies.
Photo by Natalie B from Off the hook.
Posing in front of the campaign mirror at the event.
Photo by Natalie B from Off the hook.
During the campaign a joint competition was run through Cover Magazine's website.
