MasterCard × Samsøe Φ Samsøe × Cover Magazine
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MasterCard is known as a reliable credit card, but not necessarily as an exponent of fashion. By combining the strengths of MasterCard with Samsø… Read More
MasterCard is known as a reliable credit card, but not necessarily as an exponent of fashion. By combining the strengths of MasterCard with Samsøe Φ Samsøe, a well-reputed fashion brand with a chain of stores, and Cover, a top fashion magazine, MasterCard could speak directly to the young girls and guys who usually don't give mind to payment methods. A limited edition tote bag was given away free when a consumer purchased items with a MasterCard at a Samsøe Φ Samsøe store. At the time, Cover magazine's famous bloggers were incited to write about the campaign, while also advertising for an upcoming MasterCard × Samsøe Φ Samsøe × Cover event, where the same bloggers were dj'ing. Cover magazine wrote about said event plus the offer at Samsøe Φ Samsøe, who in turn advocated the offer both in- and outside the stores. Long story short: For a few months in 2011, all of Denmark were seen walking around with MasterCard × Samsøe Φ Samsøe × Cover tote bags. Read Less
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The limited edition giveaway tote bag and campaign visual
Campaign ID and window sticker
The entrance to the stores were laminated with a discreet campaign message
One of the instore call-to-action posters. Maria Schlüter, a famous Danish blogger and DJ, were one of the faces of the campaign.
Another instore poster featuring The Creol Brothers, bloggers, designers and renowned DJs.
A mirror was placed in the stores' fitting rooms to highlight the campaign as well as put the customer on the cover of Cover Magazine.
Event invite
At the event tote bags were handed out with complimentary issues of the latest Cover Magazine and a few other goodies. 
Photo by Natalie B from Off the hook.
Posing in front of the campaign mirror at the event. 
Photo by Natalie B from Off the hook.
During the campaign a joint competition was run through Cover Magazine's website.