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About

About

Campaign for the second edition of the Master in Design & Illustration (School of Fine Arts of Valencia).
Published:
After a successful first edition, the Master in Design & Illustration (School of Fine Arts of Valencia) needed a strong campaign to attract new students and to communicate its key principles: experimentation, a relaxed working environment and an open mind on the creative process.
 
Inspired by the fact that the Master influences the life of the student in various ways during an very busy year, the campaign was based on the idea of impact. This concept was illustrated across a series of visually striking short ads, which show real students being 'impacted' by props representing attributes of the Master. The key visuals were later used on printed collateral as part of the campaign roll out.