After a successful first edition, the Master in Design & Illustration (School of Fine Arts of Valencia) needed a strong campaign to attract prospective students and to communicate growth, evolution and high expectations.
Considering that the Master influences the life of the student in many different ways during a very intense year, the developed campaign was based on the impact. Ten concepts relevant to the Master were illustrated in a visually impactful way across a series of ten short adverts. These show students being coverd with, slapped by or buried in props that represent each of these concepts. Humour played an essential role at communicating the wonderfully creative year the students would have the chance to experience.