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Advertising campaign for Mary Macs Tea Room, located in Atlanta, GA.

Mary Mac's Tea Room. Atlanta, GA
Mary Mac’s tea room, located in Atlanta GA, provides the city
with classic southern comfort food. The only problem was that
a certain part of the market, the younger generation, was not
aware of the restaurant's classic dishes and history. I created
this six piece advertising campaign to focus on pulling in the
younger generation by letting them know, in a creative way,
all the awesome southern comfort dishes that Mary Mac’s
has to offer.  I focused on calling upon the personality of the
signature foods through typographic expression. 

Marketing Mix:  two bus shelter ads, Facebook banner ad,
 two newspaper/magazine ads, and one poster.