Mary Macs "Food with Personality"

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  • Mary Mac's Tea Room. Atlanta, GA
  • Mary Mac’s tea room, located in Atlanta GA, provides the city
    with classic southern comfort food. The only problem was that
    a certain part of the market, the younger generation, was not
    aware of the restaurant's classic dishes and history. I created
    this six piece advertising campaign to focus on pulling in the
    younger generation by letting them know, in a creative way,
    all the awesome southern comfort dishes that Mary Mac’s
    has to offer.  I focused on calling upon the personality of the
    signature foods through typographic expression. 

    Marketing Mix:  two bus shelter ads, Facebook banner ad,
     two newspaper/magazine ads, and one poster.