Such an unconventional film deserves an unconventional online campaign, a site without comparison. In the case of Fox Searchlight's new film, Martha Marcy May Marlene, we wanted to build an experience that reflects the mystery, themes, and sinister undertones, housed within a unique web environment.
Visitors to the site are greeted with a portrait of our titular lead character, Martha, her two dimensional image superimposed onto fragmented pieces. This image takes the form of a moving, dynamic interface, one transforming with the user’s participation.
Inside the feature are engaging video clips and content that creates anticipation for the film – these are Martha’s experiences, her landscape of memories, those unsettling things that make her who she is. A strange man in overalls with a gun. Breaking out a car window. We get the sense that she is in danger, but what kind and from whom? Perhaps the person she is running from is herself.