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Marshall Fridge - Package Design
Published:
Marshall Fridge – Package Design
 
Objective
Design the packaging for the Marshall Fridge.

Solution
We created a piece that pays tribute to Marshall Amplification, but pushed it a little further towards Rock'n'Roll. Gritty texture, cheeky language, and an overall impressiveness will both surprise the customer on arrival, and hold up as an ambient sales piece in a retail store.

Credits:
Agency: Proximity Canada
Art Director: Jon MacArthur
Copywriter: Ed Malyon
ACD: Trent Thompson
 
Awards:
2013 Communication Arts - Design Annual
2013 Marketing -  Bronze - Digital
2013 Marketing - Bronze - Package Design
2013 Applied Arts
Front and Side 1
Back and Side 2
Dieline
Front Panel 
Side Panel
Back Panel 
Side Panel
Proof
Factory Floor
And then Slash tweeted about it…