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Illustrated Tactical campaign for Marmite Valentine's Day
Published:
Machine Agency created this tactical Valentine’s Day campaign for Marmite, the brand loved since 1902. It includes radio ads and an illustrated poster series.
 
For most people, Valentine’s Day is a loathsome,excruciating day. All kinds of ridiculous pressure is put onto guys and girls to attend over-the-top dinner rendezvous with people they don’t even know, let alone like; and all because of the social expectation to go on a date. This is not on. This Valentine’s Day, Marmite stood up to the Awful Valentine’s Date Syndrome.
 
The concept was visualized and verbalized through the creation of five characters. Illustrations of all five personalities, as well as two radio ads were created, acting as prime examples of the un-dateable, encouraging people to rather spend this Valentine’s Day falling in love with a sure thing, Marmite.
 
Credits:
 
Print and Posters:
 
Creative Directors: Jake Bester, Gareth McPherson
Design Director: Dani Loureiro
Art Director: Joshua Hilton Foster
Copywriters: Joshua Hilton Foster, Gisele Human
Designers: Dani Loureiro, Joshua Hilton Foster
Illustrators: Ian Jepson, Clement De Bruin, Nicole Dalton
 
Radio:
 
Creative Directors: Jake Bester, Gareth McPherson
Copywriters: Joshua Hilton Foster, Gisele Human
Illustration by Ian Jepson
Illustration by Clem de Bruin
Illustration by Clem de Bruin
Illustration by Nicole Dalton
Illustration by Ian Jepson