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A response to a live brief set by Marks & Spencer; the task was set to design product packaging for a range of artisan biscuits. I based the whol… Read More
A response to a live brief set by Marks & Spencer; the task was set to design product packaging for a range of artisan biscuits. I based the whole product on tea infused biscuits, which allowed me to take inspiration from Chinese tradition, which is shown in the illustration of the crane holding the blossom. The biscuit box is made from recycled brown cardboard with splashes of textured turquoise card, with a band of white that features an illustration. Artisan products have a one off, hand-made feel, which is something that is reflected in the choice of textured card. The cut out feature of the lettering allows for the introduction of colour, and is a hint of what lies beneath. Turquoise card was used due to the fresh connotations, but also due to the fact it compliments both the brown card and the flowers on the illustration. The multiple layers create a sense of occasion when opening the box, whilst also being aesthetically pleasing. This is also reflected in the use of a pull out draw and ribbon effect that wraps round the biscuits. The illustration creates a less mass-produced feel than a photograph of the biscuit. The inclusion of the illustration ensures the consumer is reminded of the artisan feel of the product. Due to the fact I decided to include tea within the biscuits, I focused on Chinese culture. The use of flowers within the illustration ties into the variety of flavours. Read Less
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