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University project, re-branding Marie Brizard fruit liqueur bottles.
Published:
Marie Brizard
Re-branding of fruit liqueur bottles
Self directed project. I chose to re-brand and re-design the existing packaging for alcohol brand Marie Brizard focusing on the fruit liqueur range.
I decided to focus on a target market and their lifestyle and design the packaging around this. The product is a fruit liqueur, mainly used in cocktails drunk by young women. I wanted to make the product more user friendly and encourage people to make their own cocktails at home. I incorporated this into the design by adding a swing tag around the neck of the product which included cocktail recipes. I also made the bottle lid the same measurement as a shot. I have made the style of the packaging more modern with a sleek contemporary feel giving the brand a new lease of life. The glass bottle is frosted with a fruit pattern around the bottom which is left clear so that the coloured liquid will show through and look like the fruit for that flavour.