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Brand identiy for Mariavittoria Spagni shoes store.
Brand identiy for Mariavittoria Spagni shoes store
Create a brand architecture to articulate & clarify the product’s unique selling.
We were approached to do an identity refresh as well as a full collateral set and supporting material for the products themselves taking the brand to the next level, bring a coherent and upscale positioning of the brand.
Inspired by Maria’s love for classic fashion brands and modern elegance – we combined ideas of bringing elegance and manners of past generations back to modern women today- we developed a typographic monogram with the lettes M and S, giving to the brand a Combination of 'timeless elegance' and 'contemporary' look&feel.