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Restaurant Rebrand
Marcella's Italian Ristorante
An Italian restaurant in Columbus, Ohio owned by celebrity chef Cameron Mitchell, does not suggest one glass of wine is enough. Marinated in the Mediterranean landscape, rich philosophy and contagious laughter, Marcella's encapsulates the authenticity of the rich Italian heritage.
,I felt the current visual communication did not reflect Marcella's voice and aesthetic. I wanted my strategy to be wrapped in the romance of the woman who brought this restaurant to life. The illustrative qualities of the logo symbolize the evolution of passion and youth in traditional Italian cuisine which filtrate throughout the collection.