Add to Collection
About

About

Part of a 250 store retail group, this neglected and aging British jewelry brand was looking to regain its luster and become relevant in the 21st… Read More
Part of a 250 store retail group, this neglected and aging British jewelry brand was looking to regain its luster and become relevant in the 21st century. Read Less
Published:
Mappin & Webb

Part of a 250 store retail group, this neglected and aging British jewelry brand was looking to regain its luster and become relevant in the 21st century.

Challenge
Dust off decades worth of neglect to revitalize the brand, product and stores. Find a customer connection to a centuries old brand.
Execution
Tractorbeam developed a 5-year product and marketing plan to guide the company back to relevance. This was supplemented with a brand inspiration book to set the visual course for the brand's comeback. This book drove our design for product packaging and website.


643 15531
662 14186
329 3557