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Based on the native culture of the Maori People from New Zealand, this fictional store is owned by a modern Maori family who import local delicac… Read More
Based on the native culture of the Maori People from New Zealand, this fictional store is owned by a modern Maori family who import local delicacies from New Zealand, where the profit helps preserve their marine environment. As part of their culture, the preservation of the environment is very significant to the Maori people. This deli not only offers a variety of products produced naturally and earth-friendly, but also uses packaging and branding materials that pertain to their values and standards. The design objective is to create a new brand and packaging that communicate a unique story and inspiration from the Maori culture, but also to successfully incorporate a modern and good design with eco-friendly materials. Design inspirations took mainly from their very own techniques of patterns, handicraft materials, organic texture, and Maori sculptures. Read Less
Published:
(credit: the wine package is originally the Cachaca Ypioca product that I redesigned to fit my concept.)
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