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We designed and developed a high impact/ high engagement exhibit that presents several interactive games and portrays the essence of the new Man … Read More
We designed and developed a high impact/ high engagement exhibit that presents several interactive games and portrays the essence of the new Man of Steel movie in only 24m2. Read Less
Published:
Interactive Shopping Mall Exhibit for Movie Launch 
 
@ Fun Marketing | North Champ 
www.funmarketing.com.ar
 
Client: 
A.P.S.A.  &  Warner Bros.

Location:
Dot Baires Shopping, Buenos Aires

The Brief: 
Create an attractive crowd magnet exhibit for the launch of The Man of Steel movie at the Dot Baires shopping mall. The stand would be located in the hall area of the mall, a large, high transit, open area visible from many directions.

Execution:
We designed and developed a high impact/ high engagement exhibit that presents several interactive games and portrays the essence of the movie in only 24m2.
 
Based on the superheroe's new S logo, we developed an exhibit that attracts any visitor standing on any floor of the mall. The large S shaped, see through roof is easily identifiable and directs the general shape of the exhibit which is covered by movie-allusive graphics. 
 
Amongst the interactive games we had a School Bus that measured your superhuman strength when pushed, a flight simulator, a facemapping superheroe generator and a couple joystick controlled games.