Man Up is a multi-faceted experience that encourages men to take action concerning their health through videos and an integrated media marketing campaign.
The Man Up Campaign uses humour to encourage men in the 18 – 35 demographic to reflect on their masculinity. My role for the Man Up campaign was producer. I was responsible for organizing and streamlining logistics in terms of digital production and video production while ensuring the vision of the project was kept in tact.
Please click on this link to view the full Man Up Canada experience: manupcanada.ca
To view learn about our process during the Man Up Campaign please follow the link to see our blog:blogs.gnwc.ca/manup/