Man Trucks / Volkswagen Trucks & Buses - Art Direction

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  • Job: 2012 print material
    Client: Volkswagen - Trucks & Buses division - Latin America, Brazil
    Agency: The Group Worldwide Partners
    Product: 2012 line of Trucks and Buses from Volkswagen and Man Trucks

    Volkswagen is the best selling company in the category for the Brazilian market with a strong position in Latin America, and after the fusion with German company Man Trucks, they are looking to offer a larger family of products, from low cost urban trucks to big cargo German imported trucks.

    The job was to create the graphic project that would be the guideline for all 2012 printed materials, with two different sets of production, for the Volkswagen brand and for the Man Trucks brand. The full set also contained a few special materials using special dielines.