The Client:
UNILEVER Europe
The Brand:
SIGNAL (AIM)
Project:
Global launch of expert protection toothpaste. Key visual had to showcase scientific credentials of product.
Headline developed the “dentist pocket” Key Visual including photo shooting, styling and illustrations and a Think Big Pack considering ATL and BTL materials.
UNILEVER Europe
The Brand:
SIGNAL (AIM)
Project:
Global launch of expert protection toothpaste. Key visual had to showcase scientific credentials of product.
Headline developed the “dentist pocket” Key Visual including photo shooting, styling and illustrations and a Think Big Pack considering ATL and BTL materials.
Poster / Print: Using pull tab consumers can lifttop part to reveal the rest of the visual and/or information we wish to pass on(variants etc)
Shelf talker: Usinga hidden mechanism, consumers are encouraged to pull down tab to reveal entirevisual with information. High interactivity at shelf level with more room toelaborate
Large format shelf separator: Usinga life size version of our key visual, to get our USP across quickly andclearly.
