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Global launch of expert protection toothpaste. Key visual had to showcase scientific credentials of product. Headline developed the “dentist pock… Read More
Global launch of expert protection toothpaste. Key visual had to showcase scientific credentials of product. Headline developed the “dentist pocket” Key Visual including photo shooting, styling and illustrations and a Think Big Pack considering ATL and BTL materials. Read Less
Published:
The Client:
UNILEVER Europe

The Brand:
SIGNAL (AIM)

Project:
Global launch of expert protection toothpaste. Key visual had to showcase scientific credentials of product.
Headline developed the “dentist pocket” Key Visual including photo shooting, styling and illustrations and a Think Big Pack considering ATL and BTL materials.

Poster / Print: Using pull tab consumers can lifttop part to reveal the rest of the visual and/or information we wish to pass on(variants etc)
Shelf talker: Usinga hidden mechanism, consumers are encouraged to pull down tab to reveal entirevisual with information. High interactivity at shelf level with more room toelaborate
Large format shelf separator: Usinga life size version of our key visual, to get our USP across quickly andclearly.