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Creative Development of BTL activation under the generic idea of “Make every day special for your friends and family with a large choice of high … Read More
Creative Development of BTL activation under the generic idea of “Make every day special for your friends and family with a large choice of high quality pasta meals, easy to prepare” focusing on the promo essence “Italian love story” between pasta & sauces, that included: .creative concept .contest mechanism and prizes .graphic design of in store materials communicating promo mechanism, prizes & special offers Read Less
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Creative Development of BTL activation under the generic idea of “Make every day special for your friends and family with a large choice of high quality pasta meals, easy to prepare”
focusing on the promo essence “Italian love story” between pasta & sauces,  that included:
.creative concept
.contest mechanism and prizes
.graphic design of  in store materials communicating promo mechanism, prizes & special offers
 
The following materials were developed:
POP
Dedicated packs & Multipack sticker
Theatralization materials artwork: kitchen, product stand, promo stand, display stand
Wobbler
Crowner
Dedicated packs
 
Multipack sticker
 
Sauces - Neckties & Sticker
Theatralization materials