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Core branding & packaging for Makielab Makies exclusive to Selfridges Oxford Street.
Client: MakieLab
Date: June 2013
The Makies core product was both an exercise in branding and development. "How do we sell a physical product instore that first has to be designed on an iPAD and then 3D printed?". The answer: a gift card. However; gift cards are small, don't stack up well against bigger products and as a generality aren't all that interesting to the consumer. So we developed what we called the "Gift Cube". To fit in with the branding I created for the premium product we based the logo on the same design minus a few elements and added some colour. As the target market was for kids we made the design more playful, taking photographs of various different Makies you could create and added a silhouette to represent the toy you were as yet to design. Rather than an empty box we also added what we nicknamed "the wobbler", a small circle of card on a spring that would hold the gift card you received when you took the box to the checkout. Lastly, a booklet was also included to cross sell all of the other products MakieLab are working on including their forthcoming iPAD game.
Logo & Branding Development
Packaging Artwork
Gift Card
The "Wobbler"
Gatefold Booklet
Packaging Visual
Finished Packaging
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