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About

For kids with serious illnesses, every day is a courageous battle. There are many costs, not only for the kids but for their families, that stand… Read More
For kids with serious illnesses, every day is a courageous battle. There are many costs, not only for the kids but for their families, that stand in the way of letting them realize their dreams. Make-A-Wish gives these kids a break from the battle, and makes wishes come true. Our creative idea was to juxtapose their tough environments with a positive leave behind message telling the viewer where their wish had taken them. The campaign was supported by print ads, web and radio. Read Less
Published:
For kids with serious illnesses, every day is a courageous battle. There are many costs, not only for the kids but for their families, that stand in the way of letting them realize their dreams. Make-A-Wish gives these kids a break from the battle, and makes wishes come true. Our creative idea was to juxtapose their tough environments with a positive leave behind message telling the viewer where their wish had taken them. The campaign was supported by print ads, web and radio.
PRINT AD
PRINT AD
PRINT AD
WEBSITE
RADIO AD
CREDITS: Creative Director: Tracey Cooke (Torre Lazur McCann), Art Director: Chris Paleczny (Torre Lazur McCann), Copywriter: Marc Genesee (Torre Lazur McCann), Photographer: Bruno Crescia,  Web Design and Development: Media Platforms,  Sound Design:  Silent Joe, Card Artists:  Emma Goode, Callum Paleczny, Jessica Razon