Add to Collection
Tools Used


Major project proposal presentation
Major project proposal 
Book layout and homemade bookbinding
One of my major project proposals was based on the concept of 'nonsense' applied to branding.
What would happen if the construction of the brand was based on a nonsense premise. According to this, I designed a book to showcase my proposal.
The decisions were not rationally planned, the book has no structure and each page has its own style. I can say that it was a really strange experience since we as designers are programmed to follow rules, grids and concepts.
The bookbinding process was similar, I would decide according to the feeling of the moment and nothing else.