Major project proposal | nonsense book

  • 313
  • 16
  • 5
  • Major project proposal 
    Book layout and homemade bookbinding
  • One of my major project proposals was based on the concept of 'nonsense' applied to branding.
    What would happen if the construction of the brand was based on a nonsense premise. According to this, I designed a book to showcase my proposal.
    The decisions were not rationally planned, the book has no structure and each page has its own style. I can say that it was a really strange experience since we as designers are programmed to follow rules, grids and concepts.
    The bookbinding process was similar, I would decide according to the feeling of the moment and nothing else.