Add to Collection
About

About

Maizenda is a multidisciplinary project that involves ex industrial areas in the city of Lecco as well as farms, public investments, schools and … Read More
Maizenda is a multidisciplinary project that involves ex industrial areas in the city of Lecco as well as farms, public investments, schools and universities. After having analyzed trough internet research and surveys the picture south americans have of Italy and what kind of business could be interesting for them, we found out that corn can be the key point for some business activities that can attract south american investors. Here on the right some of the infographics realized with datas found from the first reasearch phase. Maizenda is than a brand that promotes the economical redevelpment and revitalization and of old industrial areas changing them in corn fields. The project involves schools, farms and factories in the farming and processing of the corn. The whole city of Lecco is involved with urban gardening, exhibitions and conferences. The posters 6mx3m designed to promote events and conventions describe a bit the concept of the concept of Maizenda, which is to reuse ex industrial areas as farmalands. Flyer map with locations and events in the city of Lecco, as well as the construction of the Maizenda logo is some of the material build for this project. Read Less
Published: