“Magic Egg” is the Advertising campaign of Kinder Joy.
Kinder Joy took the place of Kinder Surprise,which brings up our childhood memory, from 2011. To increase brand awareness, “MagicEgg” campaign includes a cheerful and vivid stop motion TVC, several postersand print advertisement.
The campaign is inspired from thebackground of Kinder Surprise. It was the FIRST Chocolate to offer a toy, funand Surprise. “Magic egg” is going to present the unexpected power inside thelittle egg to children and parents.