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Cliente Giornale Comunicação Empresarial
Published:
World No Tobacco Day 2012 campaign
 
In a daily basis at least 1 out of 10 cigarette smoked worldwide is illegal, making the illicit trade of tobacco products one of the major global health problem. With this sad statistic on mind the Mãe de Deus Healthcare Group has decided to do something about it celebrating One Day Free of Tabacco, that happens every 31st of may.
 
Taking this on board we came up with the concept below for the 2012 Word No Tabacco Day campaign that brought awareness on this issue for employees and customers of many brazilian cities.
 
 
Agency: Giornale Comunicação
Copyright: Emilio Martins / Leonardo Stein
Art Direction: Emilio Martins
Fighting the flu campaign 
 
Acknowledging the importance of vaccinating againsn't flu for all ages but especially at very young and old ages Mãe de Deus Healthcare Group has broght up the  acknologing The campaign was created to advert pleople about the importance of vaccination against flu. The idea was ilustrate the protection offered by the vaccine in a different way. Therefore, there is nothing better than look with the virus' eyes. In other words, when you're vaccinated you look stronger for the virus.
 
Title:  Cold's out, guns out.
 
Text: Once more, the Mãe de Deus Health System is promoting a fighting the flu campaign. Don’t miss the chance to pass through the winter healthy. Visit our site, check the dates and find the nearest place to get vaccinated.
Healthy eating 2013 campaign

The campaign was created to advert pleople about the importance of vaccination against flu. The idea was ilustrate the protection offered by the vaccine in a different way. Therefore, there is nothing better than look with the virus' eyes. In other words, when you're vaccinated you look stronger for the virus.
Text: Fruits + Meat + Juice + Salads =
Text: Balanced diet
Text: Balanced diet + campaign concept (eating well means living well) =
Text: Eating well means living well.
Text: Text: It's not a corporative brand. It is a nice signature that will identify the campaign and remind people about healthy feeding and reducing the of food waste.
 
* On the right side an example of the signature application
Title: Less on your dish, more into you health.
 
Text: About 20% of the food we buy each week are wasted. Eating too much does not mean eating well.
Serve only the amount needed and avoid waste.
Title: Less on your dish, more into you health.
 
Text: Over 50% of garbage produced in Brazil is food. Eating too much does not mean eating well.
Serve only the amount needed and avoid waste.
Woman's Day ad
 
Title: You know how to make our lives a bed of roses.
 
Text: March 8. Internacional Women's day.
Code of Conduct 2012 campaign
Title: A new way of living together. A new way of relation.
 
*Note: Due to translate limitation It’s necessary to make a quick explanation. Inside the words "conviver" and "relação", which mean respectively "live together" and "relation", there are the words "live" and "action" in Portuguese.
Mother's Day campaign
This campaign was created based on traditional phrases that brazilian mothers say. The idea was change a little bit the end of the sentences to create congratulation phrases.
 
Titles:
• One day you will have children, and she will be the happiest gramma in the world. 
• This joke of honor mothers will end in tears. Of emotion.
• You're a big boy now to know that will always be mommy's baby. 
Nursing Week 2012 campaign
Title: Mãe de Deus' Nursing Week. From 14 to 17 May. 
 
Text: The Mãe de Deus' Nursing Week brings lectures for you to incorporate knowledge and thinking in your professional and personal life. Join! Questions and information, please e-mail to universidade.corporativa@maededeus.com.br.  A week to think about life.
 
1 - E-mail marketing
2 - May 14 newsletter
3 - May 15 newsletter
4 - May 16 newsletter
5 - May 17 newsletter
Nursing Week 2013 campaign
Title: From 13 to 21 May, Nursing Week 2013.
 
Text: ​One week done for you that makes us be even better.
150 Best Companies to Work 2012 campaign
Title: It's time to show to Brazil what you already know a long time ago.
 
Text: We are participating in the survey's Guide Você S/A Exame - 150 Best Companies to Work For. If you were drawn, take some time to answer the questionnaire with calm and care. The Mãe de Deus wants to be the best company for you to work.
 
1 - Poster
2 - Poster applied
3 - Lift action layout
4 - Lift action applied
5 - Computer wallpaper
6 - Computer wallpaper applied
7 - E-mail marketing (newsletter)