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The creative idea behind the logo is to reflect the balance of nature, in an evocation of the yin yang symbol. The text is vine like, to symbolis… Read More
The creative idea behind the logo is to reflect the balance of nature, in an evocation of the yin yang symbol. The text is vine like, to symbolise growth and was created solely for this logo. The hidden faces that connect to the cow are representation of the stores owners, which also represent their feminine strength. Read Less
Published:
New Brand Identity for Mad Cowgirls Vegan grocery in Melbourne 
The two female figures represent the two owners, and integrate into the cow in a reference to the yin yang symbol of balance. 
This is the secondary logo, where the green type is reminiscent of growth and connectedness. 
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