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Promotion materials for Macworld | iWorld Expo 2012.
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Readdle at MacworldArtworks, graphical & printed materials for the Macworld | iWorld Expo 2012
Second year in a row, Readdle exhibits at Macworld | iWorld Expo, one of the main events for iPhone, iPad and Mac owners across the globe. The annual conference takes place in San Francisco, at the Moscone Center.

Among 250 booths dedicated to iOS apps and everything related to Apple devices, Readdle was showing off their best applications for the iPhone and iPad. More then 3 000 visitors were amazed with Readdle's apps, specifically how iPhone and iPad applications can enhance their productivity.
Paper type: coated, semi-gloss 
Destiny of paper: 250 kg/m3 for booklets, 350 kg/m3 for business cards
The biggest challenge while designing the booth was numerous restrictions and limitations imposed by the companies that organized the event and implemented the booth. Consequently, the design of the booth was changed a few times to find the best compromise.

Size: 20'x10'x8'
Back wall: 27" square panels wrapped with vinyl
Additional facilities: three counters, two LCD TV 46", two stands for literature
Sign: customized logo with the backlight
Flooring: red 20'x10'

While working on a custom iPad design, several backcover options were created and presented for consideration, before the final option was selected. The custom iPad was later given away to a lucky winner, who had participated in the contest during the MacWorld Show.

Custom iPad: Apple iPad 2, Wi-Fi 16 Gb, custom made cover by ColorWare Inc.
To complete the overall look and feel of the exhibition booth, special wallpapers were designed and installed on the iOS devices, that were used during the event. You can dowload them by using links below.

Dark theme: iPhone, iPad, Desktop
Light theme: iPhone, iPad, Desktop
 
 
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