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Visual identity for Norwegian photographer Maciej Krawczyk.
Published:
Photographer Maciej Krawczyk
Services: Branding, Stationary & Web Design
Objective: Identity
Visual identity for Norwegian photographer Maciej Krawczyk. The identity is based around the initials of the photographer's name. The letters "M" and "K" are used to create a symbol that intergrates exactly these two letters. The typography of the logotype is a round and thin grotesque, which creates a contrast between the hard edges of the symbol and typeface. A colour palette consisting of a rich marine blue and silver and a decorative pattern inspired from the aperture on a camera, are used to give the identity a clean, stylish, and sophisticated feel.
Concept