MYND is a creative agency specializing in photo and video production. They asked us to recreate their visual identity as they changed their name from Maskepp to MYND.
After the first presentation, where I showed three different concepts, we agreed that the best way forward is to use the M initial as the main symbol of the logo. I sketched and tried out several iterations of the letter, until we finally decided to go with the hexagon shape.
Our collaboration resulted in them asking me and my partners at Pixelephant to recreate their website as well. Further usage of the hexagon shape for patterns, navigation and photos gave the brand a consistent, coherent look.