Musica is the largest music retail group in South Africa. The brief was to create a new visual identity that would live with their new positioning of ‘A World Awaits’ and work across all media platforms.

    Our key objective was to develop a unique look that would not detract from the brightly coloured stock on display in the Musica stores. Using illustrators, we created a black and white visual language to depict the wonderful world of Musica. This visual style was then implemented across all media channels.