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I developed this logo and set of patterns for Michael Uselmann, a music director. The graphic shape is based off of a musical graph that depicts … Read More
I developed this logo and set of patterns for Michael Uselmann, a music director. The graphic shape is based off of a musical graph that depicts a conductors range of 4 hand motions. See inspiration graph here: http://method-behind-the-music.com/conducting/images/legato.png Read Less
Published:
Client:
Michael Uselmann 
 
Brief:
• Design a logo/brand identity for a music director.
• Design should be a combination of both type and image.
• The logo should be a sleek, sophisticated and confident mark.
• Preferably no cliches used (music notes, piano keys, etc.) unless they can
be tastefully and professionally done.
• Looking for an overall clean and contemporary look and feel.
• Logo must work on a small scale for potential letterhead and business
card purposes.
• Artistic, organic and hand drawn feel
• Logo should be clean and warm.
• Graphic/logo should conduct a pattern.
 
The graphic shape is based off of a musical graph that depicts a conductors range of 4 hand motions.
view graph here
 
** Extra Promo **
For fun, I also created a little animation sequence compiled of the logo and patterns. 
 
MU Quad Logo (full color)
MU Quad Logo (one color)
Three different patterns were created for this identity
Pattern A: Potentially used in envelopes
Pattern B: Potentially used in envelopes
Pattern C: Potentially used in envelopes