MTV, Rhythm Jerk, Pre-viz
14927
745
48
Add to Collection
Tools Used
About

About

Designed and directed by The Mill's Carl Addy, and finished for both on-air and print, 'Rhythm Jerk' shows five bespoke designed 'pop-up' toy cha… Read More
Designed and directed by The Mill's Carl Addy, and finished for both on-air and print, 'Rhythm Jerk' shows five bespoke designed 'pop-up' toy characters dancing, collapsing and jerking to some amazing, specifically composed dance music. It is MTV's World Design Studio Milan (WDSM) and The Mill's most significant collaboration to date. The fully CGI spot took several weeks to complete and involved the skills of a large visual effects team from across both The Mill's Great Marlborough Street and Clipstone Street offices in London. Read Less
Published:
For a very brief week early last year, I had the pleasure of doing some previz models for the Mill's MTV Rhythm Jerk spot. Working with the art and design department, I put together these three images below, following the artist character designs (Carl Addy, Sam Meisels, Simon Landrein).The Banana Man, and Weather Dude were modelled and rendered my myself in C4D, but I had some ZBrush help from the extremely talented Rafael Zabala for Metal Dude. Most importantly check out the final spot below, created by Mill 3D dep. Enjoy the rhythm, Ol
Credits:

Agency: MTV World Design Studio
Producer: Cristina Mazzocca
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato, Art Director: Carlos Carrasco
Production

Production Company: The Mill
Director: Carl Addy
Executive Producer: Luke Colson
Music & Sound Design: Alan Boorman @ Wevie Editorial

Editing Company: The Mill
Editor: Daniel Budin, Charlotte Carr
Post-Production / VFX
Post-Production / VFX Company: The Mill

Mill Office: London
Executive Producer: Luke Colson
VFX Producer: Sophie Hogg
Creative Director: Carl Addy
2D Lead Artists: Sam Meisels
3D Lead Artists: Graeme Turnbull, James Spillman
2D Artists: Nils Kloth, Oliver Harris
3D Artists: Ross Urien, Luis Palleres, Jorge Bellot, Gemma Aliaga, Alexandre Allain, Sauce Villas, Arthur Larsen, Wayne Kresil, 
Oliver Harris
Colourist: Luke Morrison
Art Department: Ross Urien