• We recently undertook the complete branding & proWe recently undertook the complete branding & production of MTV International’s music initiative, MTV Push.Working with MTV Network International’s World Design Studio (WDS) in Milan;  the central theme of ‘Pin Art’ was developed based around the premise that emergent stars of music are a force of nature – in their drive and sheer talent, leaving an indelible cultural impression. “Pin Art” serves as a conceptual bridge between the execution and the property’s title.

    “MTV World Design Studio’s collaboration with Nick Scott Studio has resulted in a sharp, strong identity which will perfectly reflect Push, both on & off-air, We’re really excited about rolling out this new package across our international network of MTV channels and and giving our audiences the visually impactful offering they expect.”

    MTV’s Roberto Bagatti



    Client: MTV Networks International / MTV WDS, Milan


    Creative Direction: Studio Hansa/ MTV WDS Milan


    Creative Team - MTV

    Creative Director: Roberto Bagatti
    Associate Creative Director: Anna Caregnato
    Art Director: Carlos Carrasco

    Creative Team - Studio Hansa

    Creative Director: Nick Scott
    Art Direction/Design: Nick Scott

    Film Direction: Nick Scott
    Musician/composer: Si Begg (Promo edit track ‘I do not dream’ © Si Begg)