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About

About

Website and TV Promo for the 2009 New Year resolutions. An MTV/Nokia partnership.
Published:
Challenge
Nokia and MTV Portugal had a common theme. Music. They wanted to use MTV's data base to activate it for the new year's season.

Solution
We created the "É Desta!" (This is it!) new year's resolution campaign. We challenged the target to share their new year's resolution with the community. They did it by uploading a photo, customising a headset and their clothing, and writing down their resolution. The text was transformed into audio, animated automatically, and everything was shared online (website) and on TV (mini-spots).

Role
Art Direction / Design / Motion Graphics.

Awards & Recognition
Bronze award at the Portuguese Creative Club Festival 2009, in the Minisite category
Shortlist at the Portuguese Creative Club Festival 2009, in the Motion Graphics category.

Credits
Co-Designed with Rui Abreu
Flash Coding by Paulo Afonso
Coding by João Campos
Sound Design by Jean Santos
Copy by Paulo Costa
Sketches on the video by David Carvalho
Creative Direction by João Fernandes
©2008 VIEW Isobar