Challenge Nokia and MTV Portugal had a common theme. Music. They wanted to use MTV's data base to activate it for the new year's season.
Solution We created the "É Desta!" (This is it!) new year's resolution campaign. We challenged the target to share their new year's resolution with the community. They did it by uploading a photo, customising a headset and their clothing, and writing down their resolution. The text was transformed into audio, animated automatically, and everything was shared online (website) and on TV (mini-spots).