I concepted and designed a video contest for MTV Mobile for the EMA.
The Premise: Imagine you won a VIP experience for two to the EMA in Amsterdam. How would you react? Show us in a video.
Tons of videos were uploaded and average daily page views for mtvmobile.ch went from around 100 to over 5000 after the launch.
Tons of videos were uploaded and average daily page views for mtvmobile.ch went from around 100 to over 5000 after the launch.
Animated GIFs depicting some of the best reactions:
