MTV - It's On | Show Launch

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  • It's On With Alexa Chung | MTV

    I directed, designed and produced this footage-driven show open and tease as part of a complete launch package for MTV’s It’s On With Alexa Chung, a talk and variety show that aired live daily from NYC.
     
    The footage featuring Ms. Chung was shot at multiple locations throughout New York City, with the Williamsburg Bridge section being left empty to allow the show's producers to insert daily guest teases.  MTV website and banner imagery & graphics were derived from the footage.   
     
    Since Ms. Chung was new to stateside viewers, the concept was to introduce the host in a way that was immediately familiar, down-to-earth and likable.