MTV EMA 2010 / Live Show Identity
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The MTV EMAs is one of the most outstanding musical events of pop music in Europe. For the show identity, we decided to portrait the competition … Read More
The MTV EMAs is one of the most outstanding musical events of pop music in Europe. For the show identity, we decided to portrait the competition with a balls' race, featuring speed, adventure, thrill, following the bold and explosive MTV touch. We wanted to make those concepts visible with a three-dimensional net of slides painted with the vibrant colors from the logo’s palette, and making the logo a representation of the competition arena, with several tracks where the balls would compete, but where only one can win. -------------- Direction and Art Direction: Dvein Client: MTV World Design Studio Concept: MTV World Design Studio Milano & Dvein Production Company: 8 de Agosto Character Rigging: Hugo García Animation: Hugo García, Bernardo González, Physalia Studio & Dvein Post-production: Physalia Studio, Dvein, Bernardo González, Alba Ribera & María Anton Illustration & Graphics: Superexpresso Music and Sound Design: Alejandro Candela at Flowaudio Executive producer: Carolina López Producers: Ico Romero & Sergi Roda Read Less
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Credits
Direction & Art Direction: Dvein
Concept: MTV World Design Studio Milano & Dvein
Production Co.: 8 de Agosto
Character Rigging: Hugo García
Animation: Hugo García, Bernardo González, Physalia Studio, Dvein
Post-production: Physalia Studio, Dvein, Bernardo González, Alba Ribera & María Anton
Illustration & Graphics: Superexpresso
Music & Sound Design: Alejandro Candela at Flowaudio