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MTV CRASHES GLASGOW Specification: Brand Identity, logotype, print advertising, outdoor advertising, set design, merchandise, style guide, on-a… Read More
MTV CRASHES GLASGOW Specification: Brand Identity, logotype, print advertising, outdoor advertising, set design, merchandise, style guide, on-air idents. Credits: Idents: Beautiful Read Less
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MTV CRASHES
 
We were required to create an exciting and energetic brand identity for MTV's latest event: MTV Crashes Glasgow. The design route played on the crashing concept; the word "crashes" striking at the heart of the city like a huge meteor causing all things cultural and musical to be drawn towards it. The signature image created was carried across a wide variety of media and merchandise.